As the Senior Designer at Book of the Month, I oversaw the build and maintenance of brand identity and design systems, led the visual development and multiple international 360 campaigns and product launches, while managing junior designers and other creative freelancers. 

I directed visual strategies and led core visual campaigns like the brand's podcast launch, Canadian BOTM launch, audiobooks launch, loyalty program and multiple holiday campaigns, including the viral kinky gingerbread man in 2023.